Presentations WiN-Canada Conference
Presentations WiN-Canada Conference
September 27, 2011
WiN-Canada 8th Annual Conference
Sept. 22 and 23, 2011
'Enhancing Public Opinion on Nuclear
Share your knowledge with passion and the world will listen '
Presentations from those speakers who provided permission to share their content. Please click on the session topic and the presentation will pop-up.
CHAPTER REPORTS – Hear from each of the local chapter chairs about what their chapter is doing to support the goals and objectives of WiN-Canada.
MINI-SESSIONS – Enhancing our Public Perception. Moderator, Irina Sandu.
Tell it - Don't Sell it. Sharing your nuclear knowledge through storytelling - Laura C. Machan, Ian Martin Limited.
Addressing the Opposition - Penny Forbeck - Ontario Power Generation.
Getting Ready to Talk to Nuclear with Your Friends and Families - Laurie Swami, Ontario Power Generation.
Communication that Educates - Cherie C. Trudel-Ferrari, Kinectrics
How to Become an Effective Advocate of the Nuclear Industry - Parva Alavi, AECL
Making Nuclear Clear - Kanakadurga Phanisree Timmaraju, McMaster University
FUKUSHIMA PANEL DISCUSSION – Moderator, Joanne Ball, AECL. Panelists - Wayne Robbins, CNO, Ontario Power Generation, Ken Ellis, CNO, Bruce Power and Denise Carpenter, President and CEO, Canadian Nuclear Association.
Panelists will address what happened at Fukushima, the effect of the events in Japan on Canada’s nuclear industry and how the Canadian nuclear industry communicated details of the incident to the public.
HOW DO WE HELP ASSURE OUR SISTERS, FRIENDS AND NEIGHBOURS OF THE SAFETY OF THE NUCLEAR INDUSTRY? –Sarah Thorne, Decision Partners
Understanding how people perceive the risks associated with the nuclear industry is the first step in being able to have a constructive dialogue -- whether one-on-one, in small groups, or via social media – about nuclear. In the first part of the session, Sarah will talk about the challenges of building positive public judgment about the nuclear industry and share recent research Decision Partners conducted for CNA that provides insight into Canadian women’s perceptions of nuclear. She will highlight the topics that matter most to women – with safety at the top of the list. She will then use these findings to discuss how WIN members can apply best practices in risk communications to their conversations with family, friends, and neighbours. Sarah will provide practical dos and don'ts for discussing sensitive topics related to nuclear such as safety, public health and waste management – all topics made more salient by the Fukushima incident – then engage in a Q & A on questions WIN members often get asked.
IMAGE AND IMPACT: PERCEPTION VS REALITY – Lori Carlisle and Gail Friedlander, Images that Suit
It is very important to have an increased awareness of the impact of visual cues, to understand the messages you are sending with your personal image and to have the knowledge to be able to take a strategic approach to wardrobe building. In this Images That Suit presentation you will:
• learn the seven impressions that your audience receives from non verbal messages ,
• identify credibility robbers in personal imaging and the five most common women make ,
• develop a clear understanding of the difference between business, business casual and chic casual,
• be able to achieve enhanced credibility in the eyes of your audience by having clear guidelines for making appropriate clothing choices.
Utilities
Diane Spencer, P.Eng.